Apple’s September 9 event was one of its biggest yet, unveiling a lineup that blends everyday convenience with advanced technology. For Filipinos who balance work, play, and wellness on-the-go, the new iPhone 17 series, AirPods Pro 3, and Apple Watch series promise to be everyday essentials.

This is Apple’s thinnest smartphone yet, measuring just 5.6 mm, powered by the latest A19 Pro chip.

Designed for multitaskers, the Air combines a lightweight titanium body with a 120Hz ProMotion OLED display, making it easy to slip into your pocket while keeping up with meetings, calls, and entertainment. For Filipinos always on the move, it is the most portable way to experience the power of Apple Intelligence.

The iPhone 17 now carries ProMotion and brighter OLED screens at a friendlier price point. With the A19 chip, upgraded cameras, and Apple Intelligence built in, it makes premium performance more accessible.

For those who rarely upgrade and want the absolute best, the iPhone 17 Pro offers vapor chamber cooling, advanced triple cameras, and up to 1TB storage. The Pro Max pushes things further with a larger display and battery, built for power users who expect nothing less than top-tier. 

Apple also made a strong case for health and wellness. The AirPods Pro 3 now features 2x stronger Active Noise Cancellation, a snugger fit, and even Live Translation powered by Apple Intelligence. For commuters in the metro, it makes every listening effortless.

On the wrist, the new Apple Watch Series 11 and Watch Ultra 3 focus on safety and durability. From heart rate tracking to crash detection, these devices can provide life-saving data while keeping you connected. The thinner titanium body of the Series 11 and the extended 42-hour battery life of the Ultra 3 make them versatile companions for both daily routines and active lifestyles. 

Apple’s latest lineup shows how innovation can slip seamlessly into everyday life. From the thinnest iPhone yet to wearables that look after your health, these devices are built for how Filipinos move today.

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