Thinking of giving vlogging or content creation a try? Vlogging has of course been gaining prominence over the last few years, both as a hobby and as a livelihood, so it’s not a surprise that many people are tempted to give it a spin.
But finding success and fulfillment in vlogging is far more than just shooting simple videos and posting them online. There’s a fair amount of work you need to do in order to come up with videos that your audience will not only love to watch but will also be happy to share with their own friends and to build a loyal following of your own.
We’ve put together some top tips to help those of you who are just starting out with vlogging and content creation, as well as those who’ve already taken the plunge but might be trying to improve how they vlog. Dive in!
Carve out a niche for yourself
What with the large and growing number of vloggers nowadays, as well as the fact that a small number of very influential vloggers have the lion’s share of attention and profits, it’s vital for any new or aspiring vlogger to build their own brand and establish their own identity.
Stand out from the crowd. Vlog about what you love and are happy to talk about, whether it’s pets, fitness, travel, gaming, fashion, or any other topic. And add your own unique twist or quirk that will get attention. Vlog content has a greater chance of engaging an audience if the creator is obviously talking about what s/he loves and stands out confidently from the rest of the pack. Tell stories that you know well or best.
But while you do this, work to understand the audience you’re reaching out to. Who are they? What do they like, and what don’t they like? When you do this, you’ll have a better chance of crafting vlogging content that will really appeal to them.
Invest in good equipment, software, and SEO solutions
While it’s true that a good vlogger with a story to tell can make winning content using just his or her smartphone, investing in your equipment can help you ensure that you can craft great-looking videos that will wow your audience.
Know what camera and equipment suit your vlogging needs best. If you’re a travel vlogger, for instance, you might be served best by a portable camera that has a good zoom, image and video stability, and long battery life. For a beauty vlogger, on the other hand, portability might be less of a concern, but s/he might need to buy equipment like ring lights and so on in order to really show off both the products s/he is showcasing as well as how s/he looks with them on. And make sure you have a laptop or computer that’s good enough to manage your video edits.
And don’t neglect your software either; this covers video editing software as well as accounts you may need to help boost your SEO and make sure that your channel and content are easily found by your audience of choice.
You’ll also need to make sure that you yourself look and sound credible. Let’s face it: your story may be great and so might your equipment, but if you look unhappy to be in front of the camera and stutter and stammer while speaking, for instance, you’ll have a much tougher time attracting and keeping an audience.
You might want to consider touching up your appearance if you haven’t already done so. A new haircut, perhaps, or a new set of clothes to make you look sharper? Practice your smile in front of a mirror or with friends. And if you don’t feel like you’re good at public speaking (and even if you do think you’re okay at it), signing up for a few sessions with experts who can help you hone your public speaking chops can do wonders for you.
Be Disciplined and Systematic
Another key to vlogging success is to make sure that you’re a systematic and disciplined vlogger. Post regularly and post consistently (the actual frequency will of course depend on your audience and niche, but the key thing is to ensure that your content will go out when your audience expects it to).
This means that you can’t just create and post when you feel like it. You’ll need to generate a plan (yearly, quarterly and monthly) to help you identify topics, keep track of when to post about them, and work backward from due dates so your videos will be both timely and polished enough to satisfy your audience.
While working to post regularly, focus on quality and not quantity. You don’t want your viewers to think that you’re simply posting for the sake of posting, this will turn them off and you may start losing some as a consequence.
Keep an open mind, and keep learning!
The final tip we have for you today is never to rest on your vlogging laurels, such as they may be. You never want to stagnate and always want to make sure you’re on the cutting edge—of new techniques, topics, equipment, and so on.
Keep abreast of trends even if you don’t follow them; it’s always good to see what’s out there so you can choose to adjust to it if need be. Strive to keep pace with your audience and their changing preferences and attitudes. Keep your mind open and your perspectives wide, and learn to change to suit the times if need be.
Now what are you waiting for? Check out these smartphones to get started on your content creation journey. You may also want to take it a step further and grab a camera that SM Cyberzone has to offer.